THE ONLY
BRAND ACCELERATOR TRAINING DRIVEN ATHLETES TO DESIGN HIGH-PERFORMANCE LIFESTYLES & BRANDS
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DESIGN YOUR LIFESTYLE
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BUILD YOUR BRAND
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UNLEASH YOUR POTENTIAL
YOU'RE DIFFERENT.
THE QUIET PURSUIT OF EXCELLENCE.
You're disciplined, focused, and always striving to improve. In a world that celebrates mediocrity, you struggle to connect with the 98% of people living average lives. You belong to The DRIVEN Class. You're DRIVEN to build a high-performance lifestyle and personal brand and we're here to offer you expert coaching, a tribe of like-minded DRIVEN athlete-entrepreneurs, best practices, and resources to assist you on your journey to be a top 2% human in sport, fitness, business, and life.
HOW MUCH IS NOT HAVING A HIGH-PERFORMANCE LIFESTYLE & PERSONAL BRAND COSTING YOU?
Most hybrid athletes struggle to build high-performance lifestyles. When your lifestyle isn't DRIVEN:
You feel isolated without a likeminded tribe
Brands reject your partner affiliate requests
You fail to balance fitness and career demands
Your messages and emails to brands go unanswered
You lack clarity on how to train and don't see progress
You let fate control the direction of your life
Your high-performance lifestyle should be simple and maximize your efficiency in fitness, business, and life. However, most hybrid athletes struggle with building lifestyles that supports their needs and waste time, money, and energy imitating others who are equally lost. With the DRIVEN framework, you'll learn how to focus your drive, design a high-performance lifestyle, and unleash your potential in every facet of life.
WE BELIEVE
YOUR LIFESTYLE & PERSONAL BRAND ARE LIKE HIGH-PERFORMANCE SPORTS CARS.
The Quiet Pursuit™ by DRIVEN is a comprehensive framework designed to guide high-performance hybrid athletes from ideating through scaling their high-performance lifestyles and personal brands. For hybrid athletes who choose the path of entrepreneurship, the Brand Positioning System™ by DRIVEN mirrors a sports car's precision by optimizing brand strategy, messaging and execution, ensuring impactful market positioning, resonating with devout brand evangelists and accelerating entrepreneurial success.
A SIMPLE PROCESS
Our premium training approach is born from neuroscience and psychological research and has undergone extensive testing with high-performance individuals to ensure maximum impact and outcomes.
YOU CAN'T AFFORD TO NOT HAVE A DRIVEN LIFESTYLE & BRAND.
At DRIVEN, we know you want to be a top 2% athlete entrepreneur. To achieve that goal, you need to build a 7-figure high-performance DRIVEN brand.
The problem is you see your average colleagues landing deals and scoring promotions and you're embarrassed to admit you don't know how they're doing it.
We believe your DRIVE deserves to be rewarded with a successful brand.
And we know it's hard to find a trustworthy mentor, so we shifted our focus from building brands for politicians to mentoring DRIVEN humans like you to build high-performance lifestyle brands.
Here's the plan: first, you'll design your high-performance lifestyle during a 2-Day Brand Sprint. Next, you'll join a select cohort of fellow DRIVENS to activate your brand and start attracting your TRIBE. Finally, you'll monetize your brand by building a simple CØNCEPT offer designed to help your tribe Unleash Potential.
TRANSFORMING ATHLETES INTO ENTREPRENEURS
COLETTE BEYER
FOUNDER, DRIVEN HUMAN
Hi, I'm Colette Beyer, the founder of DRIVEN. I'm excited to help you transition from elite athlete to top 2% entrepreneur. Most athletes struggle to design high-performance lifestyles and transform them into profitable brands. You're competing against 30 million entrepreneurs. Only 2% will scale to $1 million or more in annual revenue. You need a SIMPLE brand that people can understand quickly. During a DRIVEN brand sprint, you'll learn the key elements of a high-performance lifestyle brand, allowing you to focus on building one core offer. You'll finally have a roadmap to create social media posts, DMs, and emails without scrolling through random branding guru advice. Take control of your life's direction and book a CØNSULT now. Our success as a society depends on DRIVEN athlete-entrepreneurs like you building high-performance lifestyles and purpose-fueled brands.
TWO PERCENT HUMAN
At the core of DRIVEN is the concept of personal excellence and being among the top 2% of performers in sport, fitness, business, and life. We believe in working quietly to build purpose-driven high-performance lifestyles and brands designed to unite the DRIVEN to be more efficient and effective athlete-entrepreneurs.